CARS24 · Media Vista
Amplifying digital presence through strategic Radio advertising and CTV campaigns — bridging digital-first audiences and traditional media into one brand experience.
Partnered with CARS24 starting October 2024 to amplify their digital presence through strategic Radio advertising and CTV (Connected TV) campaigns. The goal was to bridge the gap between digital-first audiences and traditional media channels, creating a unified brand experience.
Strategic campaign planning and execution across Radio and Connected TV (CTV) platforms, combining the mass reach of radio with the precision targeting capabilities of CTV. This dual-channel approach ensured maximum brand exposure while maintaining audience relevance.
Deployed a data-driven media strategy leveraging Radio for broad awareness and CTV for targeted, measurable engagement. The campaign focused on reaching tech-savvy automotive buyers through premium streaming platforms and high-listenership radio slots during peak drive-time hours.
Something similar?
If this looks close to the problem you are solving, the conversation is the fastest way to find out whether we are the right team for it.
