Capability

Audio that travels
across India.

Audio remains one of the most intimate and adaptable ways for a brand to enter everyday life. Our specialist capability combines media intelligence, creative communication, language adaptation and execution at scale.

For brands operating across India, audio often needs to feel local without losing the central idea. Our teams adapt communication across languages, cities and regional market contexts.

When audio works

A day is not flat.

Listening rises and falls with the commute. Frequency planned against these peaks buys presence; frequency spread evenly buys noise.

What we do

The capability
in full.

Discuss This Capability
  • FM radio planning and buying
  • Radio campaign strategy
  • Multilingual radio creative development
  • Audio scripts and copy adaptation
  • Podcast advertising and branded audio
  • Programmatic audio advertising
  • Voice production and talent coordination
  • Broadcast monitoring and supervision

Next step

Bring the brief. We will bring the plan.

Tell us the objective and the markets. We will come back with how we would approach it, what it would take and where the weight should sit.